Product
Commercial targeting intelligence, not another list.
OutboundFix answers one question per account or audience: does this deserve commercial attention right now? The answer is always evidence, counter-evidence, and a verdict — never a bare score.
How it decides
The decision chain
EvidenceObservable commercial signals — hiring activity, product and integration changes, funding and expansion events.
Counter-evidenceChecked against the strongest reason the fit could be wrong before a verdict ships.
JudgmentEvidence and counter-evidence are weighed into one of three verdicts: PASS, RESEARCH_MORE, or KILL.
ActionUse each verdict to choose a next step — pursue, hold for research, or remove.
An inspectable decision
Every verdict comes with its evidence
Illustrative case file · Fictional account and sources
Bracken & Vale
bracken-vale.exampleRESEARCH_MOREDecision context: prioritize accounts with an active need for a sales operations platform.
Evidence / 01- A dedicated sales operations team supports multiple regions.
Provenance: company team page
bracken-vale.example/team
Counter-evidence / 02- The company reports a recent rollout of its current sales platform.
Provenance: company newsroom
bracken-vale.example/news/platform
- Unresolved dimension
- Is the team evaluating a replacement or expansion? Buying timing remains unconfirmed.
- Reason for verdict
- Operating fit is supported, but the recent rollout challenges near-term need. More evidence is needed before assigning seller attention.
- Next action
- Validate the current platform gap and evaluation timing.
Beyond outbound
Where a verdict goes to work
Use PASS to prioritize seller attention, RESEARCH_MORE to focus the next research step, and KILL to exclude accounts with a confirmed disqualifier. Apply that judgment across sales targeting, market prioritization, research resolution and GTM activation — see use cases.
